The weird thing about this whole article is it’s like a returning to the roots. I heard the very amusing Graham Norton on his Saturday morning radio show a couple of weeks ago saying that isn’t it funny how the image of 2020 from the space of years ago was wearing suits that look like Star Trek. Everything will be automated anyway; going to work in a pair of “hoover boots”. Where the reality is – he is a vegetarian and going to work on his bike – it seems everything is going back to nature rather than back to the Future.
The whole industry we are in, if you attend any form of yoga fitness class or gym as I said in the previous blog, is undergoing massive change for a provider of both education and classes. It’s a really interesting problem because if you are going to be on top of changes in your industry you have to work out where it’s all going
Seems to me like of all the things we do on a daily basis the self service industry is the one that is surfacing very quickly. Who have imagined you would be checking through your own shopping or booking and printing off your own airline tickets or even scanning yourself through security and passport control! Life is becoming a regular DIY!
The fitness industry is no different. One of the biggest booming parts of this is evident from the company F.45 that does the hiring of spin bikes delivered to your home so you can join in from the luxury of your home and spin with your choice of teacher, or even join in with worldwide groups any time you want. Yoga with Adrienne, a hugely watched YouTube Yogi (5.7 million subscribers), is capturing people who are choosing to do her short but effective do-anywhere any-time in the comfort of your own home yoga flows because they can fit them realistically into their ever busier becoming lives.
The penny has finally dropped. People are taking control of designing their own fitness and yoga programs realising that self preservation and maintaining their own energy is up to them. The general public are finding it more and more difficult to find a two hour time slot to go to the gym, the pressure of work and family and expectations via others because of social media, and instant accessibility is making time shorter than it ever was. So if you want to stay fit and healthy you have to work out how it’s going to fit into your life and your timing.
But where does that leave us the providers? Unless you’re going to start making weekly or even daily videos, then try to market them for free, how can we help or get into this market? I think one of the solutions is to realise we have a responsibility particular in yoga teaching to encourage people and show them how to have a home practice. A bit like Graham Norton we’re going back to our roots and how it was originally designed. This practice of yoga is all about self practice but the key to this is that people don’t know how? So one of our most important jobs is to show them.
Whilst doing that you also need to explain why you’re then giving the customer more value, catering for their needs and their values, and therefore becoming more important in their lives. The community and tribe vibe now comes into this a little bit. There is a huge surge towards community-based clubs, classes and gatherings. By making your class as a group aware that you are giving them more than just a quick one hour fix they feel they are part of something. Giving them handouts or doing it once-a-season retreat day where are you showing them how to bring the do-it-yourself season into their life at home? Giving them time to interact with each other over a cup of tea and a seasonal snack or create this community support feeling, and hopefully at the same time give you, the business owner, something unique. With less people passing through and more people committing to regular updates from you, they can bring it into their lives properly.
It has come full circle. I think Yoga is coming back to its roots. Accessible access and knowledge that people will get from teachers like us of how they can bring it into their lives permanently and benefit from it whatever they are and whatever age they are, with you as their guide.
Give them more! A simple home yoga flow drawing or an outline at the beginning of the season, guidelines of how to bring seasonal living in the home in a handout, and they will want a seasonal afternoon retreat with all the guidelines on how to live the season at home. And you will become a very popular teacher with an increasing bigger community because you value the people in it!